Media Dialogues
type: channel
description: Media Dialogues is an international, peer-reviewed scholarly journal focusing on research into media, communication, and dialogue in contemporary societies. The journal provides an interdisciplinary venue for the analysis of how media and communication processes shape public discourse, social relations, political dynamics, and cultural change. While maintaining a comparative and international orientation, Media Dialogues pays particular attention to Central, Eastern, and South-Eastern Europe, including contexts characterized by political and institutional transformation, social change, polarization, conflict, and evolving media systems. The journal also welcomes contributions that address communication and information through an economic lens, such as the economics of information, political economy of media and platforms, value creation and distribution in communication processes, incentives and costs shaping information flows, and the role of institutions and power relations in media markets. The journal publishes original research articles and theoretical and analytical papers employing diverse methodological approaches. Topical areas include media and public discourse; journalism studies and media ethics; political communication and public relations; digital media, platforms and datafication; media representations, narratives and identities; communication, conflict and dialogue; and media systems in transitional and post-transitional societies. Media Dialogues is committed to academic rigor, editorial independence, and openness to diverse scholarly perspectives.
publisher: IVPE- Cetinje
language: en
publication name: Media Dialogues
issn: 1800-7074
items: Current Problems and Dilemmas of Montenegrin Transition
items: The role of the media in the post-socialist indoctrination of the masses
items: New Media in Higher Education: Sharing some Positive Practices
items: Innovative Technologies of Web Services and Security Protocols
items: Reflections Based on Archival Sources on the Role and Importance of the State Border in the Awareness of the Society of the Second Republic of Poland
items: The condition of the public relations industry in Poland. Changes and directions of development
items: The Impact of Virtual Reality on the Future of Media and Communication
items: Reporting on Gender-Based Violence on Bosnia and Herzegovina Portals – Sensationalism or Sensibilism?
items: Modern State and New "Shackles"
items: The Digital Communication model: A New and the Last of Models? (Reflexion and proposition)
items: Communication, Communication and Resocialisation Dimensions of Colours in Prison
items: Communication, Psychological Violence and Performance of Foreign Employees in Istanbul Private Sector
items: Public Relations Ethics. Between Uncomfortable Topics and the Essence of Professionalism
items: Business Decision-Making: The Concept of the Ethical Semi-Imperative in the Light of Information Generated by Artificial Intelligence
items: From Carriers to Streams: Informational Aspects of the Transformation of the Music Market
items: Information Economics in the Process of Shaping the Country-of-Origin Effect: The Example of Russia’s Aggression Against Ukraine
items: Information Economics Through the Example of Arab Countries
items: Information as a Factor of Economic Behaviour Under Conditions of Media Convergence - A Behavioral and Institutional Economics Perspective
items: Transformational Public Relations as a Communication Paradigm According to the Poznan School of Information Economics
items: Policy Making and Visual Identity in the Promotion of Territorial Units
items: The Impact of Internal Communication on Marketing Effectiveness in Organizations
items: Online activity of organizational employees in light of research (Poland; 2020 and 2022). Risks and challenges of social media activity
items: Public Diplomacy by Korean Entities in Poland: Governmental and Corporate Actors, Soft Power, and Public Perception
items: Constraints and Tool Aspirations in Internal Audit Information Work: Evidence from Polish and International Auditors
items: Corporate Image in the Era of Ultra-Fast Fashion: A Case Study of the Boohoo Brand Crisis
items: Age Verification In The Digital Era: Tech-Neutral Options For Safety, Privacy, And Innovation
items: Communication Competencies in Internal Auditing from a Process-Oriented Perspective: A Study of Polish and International Auditors
items: Uputstvo autorima (Notes for the contributors)
items: Korporativna komunikacija
items: Život i smisao

Current Problems and Dilemmas of Montenegrin Transition
type: item
description: Montenegrin transition has acquired in some of its significant aspects an opposite developmental approach of a destructive and deeply in crisis character. Economically inefficient socialist system transformed into a conglomerate like unsystemic structure, mutantly recombined order, which contains many anachronous structures of the old system and surpassed rigid elements of capitalist system. The subject of this paper is diagnosis and critical analysis of braking factors of Montenegrin transition generated in discrepancy between propagated mass-society character of the country and realized privileged individuality. The goal of the article is to point out at urgent need to a) build an efficient institutional structure, which represents a precondition for overcoming consequences of transitional crisis, namely, the substitution of institutional adaptations, imitations and improvisations with institutional innovations, and b) adapt to successful role models of foreign countries and to adopt achievements of the civilization.
subject: Articles & Theoretical Studies
  topic: section
subject: Transition
  topic: keywords
subject: Institutionalization
  topic: keywords
subject: Economic Institutions
  topic: keywords
subject: Quasi-institutionalization
  topic: keywords
subject: Privatization
  topic: keywords
subject: Efficient Owner
  topic: keywords
creator: VESELIN DRASKOVIC
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 83
ending page: 98

The role of the media in the post-socialist indoctrination of the masses
type: item
description: The subject of the paper is the consideration of neoliberal, political and cultural indoctrination of the masses in the period of post - socialist transition through the media. The aim of this paper is to demystify neoliberalism, its ideological, philosophical, and monistic absolutizations, as well as quasi-neoliberal indoctrination of mass. Also, the aim of this paper is to explain the role of the media in the indoctrination of the masses. The paper is based on two hypotheses: first, that the media in most cases were politically and financially dependent, i.e., rationally subjective actors in the information market and second, that the media in most countries in transition have abused their position, because they were an active accomplice in all forms of mass indoctrination. The paper uses common methods of social and economic sciences, including the methods of generalization, description, abstraction, comparison, induction and deduction. In conclusion, it is suggested that the role of the media in the period of post-socialist transition was essentially apologetic, and the confirmation of the basic hypothesis is stated.
subject: Original Research Articles
  topic: section
subject: Media
  topic: keywords
subject: culture
  topic: keywords
subject: neoliberal indoctrination
  topic: keywords
subject: political indoctrination
  topic: keywords
subject: cultural indoctrination
  topic: keywords
subject: post socialist societies
  topic: keywords
creator: MILICA DELIBASIC
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 63
ending page: 82

New Media in Higher Education: Sharing some Positive Practices
type: item
description: The paper presents some advanced Information Technology (IT) tools as new media channels for virtual exchange (VE) in higher education (HE). Namely, Trello, Slack, Perusall, and Flipgrid are introduced through their key features and usability. The benefits and challenges of international VE in teaching and learning environment are discussed as well. Reflections upon several successfully accomplished HE VE projects in the past few years, by the author and her peers from different foreign institutions, are given as examples of positive practices whilst using new media in transfer of knowledge and skills. At the end, the suggestions for uplifting HE VE, as a digital pedagogy model supported by contemporary media facilities, are given as a conclusion.
subject: Original Research Articles
  topic: section
subject: new media
  topic: keywords
subject: virtual exchange
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Trello
  topic: keywords
subject: Slach
  topic: keywords
subject: Perusall
  topic: keywords
creator: Sanja Bauk
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 51
ending page: 62

Innovative Technologies of Web Services and Security Protocols
type: item
description: The research paper on "Innovative Web Services Technologies and Security Protocols" will explore: (a) the purpose of the SOAP protocol, (b) the shortcomings of the SOAP protocol, (c) the existence of possible security vulnerabilities within the SOAP protocol and (d) protection options. In addition to the research part, the paper will also apply the scientific method of content analysis based on which certain definitions of WEB services will be given, such as: XML, XACML, JSON, AJAX and REST. Also, theoretically will be explained in detail: web services, web services model with security standards and protocols such as: AJAX protocol, SOAP protocol, IPSec protocol and REST state transfer. In addition to these protocols and XML as an extensible language for tagging data and documents, an indispensable part of web services are formats such as: HTML 5.3 and JSON open standard for formatting data when transferring between applications that will also be covered by research. In addition to the above, various protocols used by IPSec will be presented in the paper, such as: AH protocol, ESP protocol and IKEv2 protocol. The paper will also present the results of a survey on the topic: "Web application programming".
subject: Original Research Articles
  topic: section
subject: Web services
  topic: keywords
subject: XACML
  topic: keywords
subject: JSON
  topic: keywords
creator: MATIJA VARGA
creator: MARIO KUJUNDZIC
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 35
ending page: 50

Reflections Based on Archival Sources on the Role and Importance of the State Border in the Awareness of the Society of the Second Republic of Poland
type: item
description: The presented article raises the issue of evaluating awareness among Polish society about the role and importance of the state border in the security system of the Second Republic of Poland in the context of the lessons learned from the partitions period. Discussing the problem of the protection of the Polish border by border services, he points to the typical problems faced by the newly established countries in Europe at that time, i.e. with delineating and marking the border in the field, the course of which line in the field soullessly divided arable fields, houses and industrial plants. It is also a problem of broken relations between families living in a given area for centuries, which were suddenly separated by a "new" borderline. The article presents the basic definitions of the concept of the state border that appeared at the turn of the 19th and the first half of the 20th century in the public space. The article also includes information on the length of the borders of the Second Republic of Poland and the size of individual sections of the border with its then neighbours.
subject: Original Research Articles
  topic: section
subject: state border
  topic: keywords
subject: internal security
  topic: keywords
subject: social awareness
  topic: keywords
creator: PIOTR KOZŁOWSKI
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 19
ending page: 34

The condition of the public relations industry in Poland. Changes and directions of development
type: item
description: The article contains a description of the changes that have been taking place over the past few years in the Polish public relations industry, including factors related to COVID-19. The publication presents the methodology of construction and structure of the public relations industry condition index. The project was conducted in 2017, 2019 and 2021. The recent quantitative survey was conducted with a sample of 421 public relations professionals. This is one of the largest surveys conducted in the Polish communication market.
subject: Original Research Articles
  topic: section
subject: public relations
  topic: keywords
subject: internal communications
  topic: keywords
subject: Poland
  topic: keywords
subject: Covid-19
  topic: keywords
creator: Dariusz Tworzydło
rights: Copyright (c) 2022 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2022-10-15
publication date: 2022-10-15
starting page: 7
ending page: 18

The Impact of Virtual Reality on the Future of Media and Communication
type: item
description: This paper explores the impact of virtual reality (VR) on the future of media and communication. The study aims to investigate how VR technology affects various aspects of media and communication, including journalism, advertising, entertain-ment, and education. In addition, the research aims to provide insights into the po-tential benefits and challenges of VR in the media industry and identify the key fac-tors that may influence its adoption and integration into mainstream communication practices. In this context, the authors have comprehensively reviewed existing liter-ature. The findings suggest that VR has significant potential to transform the media industry, offering new ways to engage audiences, enhance storytelling, and create immersive experiences. However, several challenges, such as cost, accessibility, and ethical concerns, need to be addressed to ensure the widespread adoption of VR. The research concludes by providing recommendations for media organizations and content creators to effectively leverage the potential of VR and capitalize on the op-portunities it presents.
subject: Original Research Articles
  topic: section
subject: Virtual Reality
  topic: keywords
subject: Media
  topic: keywords
subject: Communication
  topic: keywords
subject: Benefits
  topic: keywords
subject: Challenges
  topic: keywords
creator: ENITA CUSTOVIC
creator: EHLIMANA SPAHIC
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 95
ending page: 104

Reporting on Gender-Based Violence on Bosnia and Herzegovina Portals – Sensationalism or Sensibilism?
type: item
description: The aim of this paper is to point out the often present shortcomings and ethical errors that oppose proper objective and professional media coverage of violence against women. The dynamics of reporting on online portals is very fast, therefore journalists often create sensational headlines, usually with quality content of scarce texts. Tabloid phrases are often additionally dramatized with exclamatory sentences. All this leads to the suppression of the primary idea of the text, even to the indirect justification of the issue. The news is focused on the details of the crime and the description of the circumstances instead of questioning the causes and consequences of gender-based violence in society. On the other hand, investigative journalism im-plies a deeper analysis of these issues and a way of reporting them that relies on facts, analysis of omissions in laws and responsible institutions. Research portals analyze the causes of violence. It is precisely the topic of gender-based violence that is extremely important due to worrying data on the prevalence of the problem in Bosnian and Herzegovian society.
subject: Original Research Articles
  topic: section
subject: Violence against women
  topic: keywords
subject: media
  topic: keywords
subject: sensationalism
  topic: keywords
subject: tabloid journalism
  topic: keywords
subject: investigative journalism
  topic: keywords
subject: victimization
  topic: keywords
subject: stigmatization
  topic: keywords
creator: MARTINA PLANINIC
creator: RUZICA LJUBICIC
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 67
ending page: 94

Modern State and New "Shackles"
type: item
description: The subject of this article is a critical analysis of the thirty-two-year post-socialist „transition“ in Montenegro and its immediate area in terms of revisiting the existing crisis practices and many of the dilemmas that I have been thinking about. Among them, the pernicious quasi-neoliberal experiment occupies a domi-nant place. The purpose of this article is, in addition to confirming real institutional changes, to demystify the interests and anti-developmental ideological and dogmatic platform, apologetics and politics of this experiment, which led to a vicious circle of crisis repetition. I have tried to explain this „ominous transitional phenomenon“ (E. Husserl's expression) in this articles, highlighting its main causes and effects, using descriptive, politico-economic, institutional and comparative analysis, with selective quotations from well-known authors. Although the text offers several hypotheses, one of them was the main one for me: the reproduction of any social evil is possible only under conditions of institutional underdevelopment and a quasi-institutional alter-native. In conclusion, it is stated that the instruments of violence were distributed among the elite groups. In this sense, we suggest to liquidate alternative institutions and privileged "elites".
subject: Original Research Articles
  topic: section
subject: Modern state
  topic: keywords
subject: transition
  topic: keywords
subject: quasi-neoliberal experiment
  topic: keywords
subject: crisis
  topic: keywords
subject: “new elites”
  topic: keywords
subject: alternative institutions
  topic: keywords
creator: MILICA DELIBASIC
creator: VESELIN DRASKOVIC
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 51
ending page: 66

The Digital Communication model: A New and the Last of Models? (Reflexion and proposition)
type: item
description: This paper proposes a new communication model that is specifically designed for the digital age we live in. The proposed model takes into account the unique fea-tures of digital communication, including the use of social media and other online platforms, as well as the various ways in which we engage with others in this context. The model is based on a synthesis of existing theories and models of communication, as well as a critical analysis of the challenges and opportunities presented by the digital context. We argue that this new model can help individuals and organizations better understand and navigate the complexities of digital communication.
subject: Original Research Articles
  topic: section
subject: Digital Age
  topic: keywords
subject: internet
  topic: keywords
subject: digital communication
  topic: keywords
subject: communication model
  topic: keywords
subject: digital Model
  topic: keywords
creator: REDA EL YAZIDI
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 39
ending page: 50

Communication, Communication and Resocialisation Dimensions of Colours in Prison
type: item
description: According to ecological valence theory, the popularity of colours stems from the feelings we have about objects of a certain colour. We love blue because we associ-ate it with blue skies and clear water, yellow with sun and heat... However, the prob-lem is when we do not have colours. Imagine a world without colours. Prison envi-ronment (and majority of total institutions) are very close to such a world. Grey and white colours dominate. Black and white, and their combinations and shades are not considered colours. Such an environment cannot evoke any recollection, at least not a pleasant one. The space is "sterile", "barren", it does not give any information or stimulation. In such an environment, re-education and re-socialization are a pre-scribed form without appropriate content, without incentive. In this paper, we try to emphasize the importance of colours in creating an educational and stimulating en-vironment in prison. In addition, we point out the importance of their correct inter-pretation in the environment that the prisoners themselves arrange, and we give ad-vice for "managing" communication specifically by using colours in interaction. The paper uses methods of explicative analysis and ethnographic method of qualitative observation with participation.
subject: Original Research Articles
  topic: section
subject: Colour
  topic: keywords
subject: communication
  topic: keywords
subject: prisoners
  topic: keywords
subject: interior
  topic: keywords
subject: prison
  topic: keywords
creator: DAMIR NADAREVIC
creator: NEBOJSA MACANOVIC
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 25
ending page: 38

Communication, Psychological Violence and Performance of Foreign Employees in Istanbul Private Sector
type: item
description: Psychological violence is the mental and emotional pressure on the individual working in the organization by approaching him/her through malicious and disre-spectful behaviours (Tigrel & Kokalan, 2009). The performance of employees, es-pecially of foreign origin, faces a series of challenges after performance coupled with high degrees of psychological violence. There are signals that employee stress and violence make one think that psychological violence could be responsible for the poor performance of employees. hence the study on psychological violence and per-formance of foreign employees in Istanbul’s private sector. the current state of em-ployee performance both local and foreign employees might threaten the existence of private organizations in Istanbul Turkey due to poor performance of the organi-zation in terms of profits, sales, and the number of productions. The proposed study adopted an exploratory descriptive and correlation research design based on the quantitative and qualitative approaches. The study targeted 100 foreign employees of private companies in Istanbul, a questionnaire survey was used for data collection. the results achieved from the research show that the increase in psychological violence has a great effect on the quality of employee service quality and employee creativity.
subject: Original Research Articles
  topic: section
subject: communication
  topic: keywords
subject: employee performance
  topic: keywords
subject: psychological violence
  topic: keywords
creator: KHAIR MOHAMMAD AMIRI
rights: Copyright (c) 2023 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2023-01-15
publication date: 2023-01-15
starting page: 7
ending page: 24

Public Relations Ethics. Between Uncomfortable Topics and the Essence of Professionalism
type: item
description: The article discusses public relations ethics as one of the key dimensions of the professionalization of the PR industry in Poland. The starting point is the assumption that professional public relations cannot be separated from the principles of professional ethics, such as respect, human dignity, honesty, reliability, truth, credibility, independence, sincerity, loyalty and trust. The text presents the development of public relations in Poland in the context of systemic transformation and Ryszard Ławniczak’s concept of transformational public relations. It then discusses the professionalization of the industry, the establishment of the first professional organizations, ethical codes and the activity of the Public Relations Ethics Council, pointing to its institutional and interpretive limitations. Particular attention is paid to contemporary ethical challenges related to the changing media space, the development of the Internet, social media and artificial intelligence. The article also discusses the importance of the “Warsaw Principles” as a set of rules for the ethical use of AI in public relations and the establishment of the Public Relations Ethics Committee as an attempt to rebuild the institutional foundation of professional ethics.
subject: Articles & Theoretical Studies
  topic: section
subject: public relations ethics
  topic: keywords
subject: PR professionalization
  topic: keywords
subject: Public Relations Ethics Council
  topic: keywords
subject: Public Relations Ethics Committee
  topic: keywords
subject: Warsaw Principles
  topic: keywords
creator: Monika Kaczmarek-Śliwińska
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 116
ending page: 124

Business Decision-Making: The Concept of the Ethical Semi-Imperative in the Light of Information Generated by Artificial Intelligence
type: item
description: The article analyzes business decision-making in the light of information generated by artificial intelligence and proposes the concept of the ethical semi-imperative as a tool combining business effectiveness with moral responsibility. The starting point is the assumption that, under conditions of the digital economy, information performs a strategic, relational and legitimizing function, while its use in decision-making processes requires ethical reflection. The text discusses the significance of AI-generated information, the problem of incomplete knowledge, information asymmetry and the risks resulting from decision automation, such as lack of transparency, model hallucinations, algorithmic bias and responsibility for the consequences of AI system operation. The author presents the ethical semi-imperative as a contextual, self-imposed set of directives that goes beyond formal legal compliance and makes it possible to harmonize economic goals with organizational values. The article also points to the importance of ethics by design, algorithm auditing, corporate digital responsibility and transparent technology management. The conclusions emphasize that responsible use of AI requires not only technological tools, but also a culture of trust, transparency and dialogue with stakeholders.
subject: Articles & Theoretical Studies
  topic: section
subject: artificial intelligence
  topic: keywords
subject: ethical semi-imperative
  topic: keywords
subject: business decisions
  topic: keywords
subject: information asymmetry
  topic: keywords
subject: information economics
  topic: keywords
creator: Rafał Czarnecki
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 98
ending page: 115

From Carriers to Streams: Informational Aspects of the Transformation of the Music Market
type: item
description: The article analyzes the informational aspects of the transformation of the music market, with particular emphasis on the shift from physical sound carriers to music streaming models. The starting point is the assumption that the digital transformation of the music market is not limited to technological change, but also includes profound communication, economic and relational transformations. The text discusses the concepts of digitization, digitalization and digital transformation, and then presents their significance for contemporary culture and the music market. Particular attention is paid to the democratization of music production and distribution channels, the development of streaming platforms, the role of algorithms and music curators, and the importance of social media as tools of communication between artists and audiences. The article adopts the perspective of the Poznan School of Information Economics, according to which information, reputation and relationships become key resources of economic value in the digital environment. The conclusion indicates that digitalization democratizes access to the market, but at the same time creates new barriers related to visibility, competition and the management of audience attention.
subject: Original Research Articles
  topic: section
subject: music market
  topic: keywords
subject: digitalization
  topic: keywords
subject: social media
  topic: keywords
subject: recommendation algorithms
  topic: keywords
subject: information economics
  topic: keywords
subject: Poznan School of Information Economics
  topic: keywords
subject: reputation
  topic: keywords
creator: Bartosz Chlebowski
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 83
ending page: 97

Information Economics in the Process of Shaping the Country-of-Origin Effect: The Example of Russia’s Aggression Against Ukraine
type: item
description: The article analyzes information economics in the process of shaping the country-of-origin effect through the example of Russia’s aggression against Ukraine. The starting point is the assumption that information asymmetry, state reputation and heuristic mechanisms of consumer decision-making influence the evaluation of products and brands associated with a particular country. The text discusses the importance of the country-of-origin effect under conditions of information overload, the role of state reputation as an informational signal and the relationship between the perception of a country and purchasing decisions. Particular attention is paid to the economic and social consequences of Russian aggression, international sanctions, corporate withdrawal from the Russian market, consumer boycotts and political consumerism. The empirical part presents the results of research conducted among Polish consumers in 2021-2024, concerning willingness to use a fictitious Russian-origin application, willingness to pay for the product and the assessment of Russia’s reputation. The results indicate that Russia’s full-scale aggression against Ukraine negatively affected Russia’s reputation, reduced willingness to use Russian products and decreased the price that consumers were willing to pay for a Russian-origin product.
subject: Original Research Articles
  topic: section
subject: information economics
  topic: keywords
subject: country-of-origin effect
  topic: keywords
subject: country reputation
  topic: keywords
subject: consumer boycott
  topic: keywords
subject: information asymmetry
  topic: keywords
subject: consumer decisions
  topic: keywords
creator: Marcin Leszczyński
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 56
ending page: 69

Information Economics Through the Example of Arab Countries
type: item
description: The article discusses information economics through the example of Arab countries, with particular emphasis on the conditions of communication in intercultural and business relations. The starting point is the understanding of information as a resource that influences economic decisions, reduces uncertainty, builds trust and shapes the functioning of the institutional order. The article draws on the perspective of the Poznan School of Information Economics, including the econocentric approach, according to which communication is not a neutral transmission of data, but an element of the economic order and a tool for legitimizing action. The article defines the conceptual scope of Arab countries and the MENA region, discusses the specificity of verbal and non-verbal communication in Arab cultures, and analyzes their characteristics through the models of R. Gesteland and G. Hofstede. It indicates that Arab countries generally belong to high-context, relationship-focused, polychronic, expressive and ceremonial cultures. The conclusion formulates practical recommendations for entrepreneurs and institutions cooperating with Arab partners, including the building of relationships, hierarchy, hospitality, negotiation practices, gestures and communication rituals.
subject: Articles & Theoretical Studies
  topic: section
subject: information economics
  topic: keywords
subject: MENA
  topic: keywords
subject: intercultural communication
  topic: keywords
subject: Poznan School of Information Economics
  topic: keywords
subject: high-context cultures
  topic: keywords
creator: Aleksandra Rabczun
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 40
ending page: 55

Information as a Factor of Economic Behaviour Under Conditions of Media Convergence - A Behavioral and Institutional Economics Perspective
type: item
description: The article analyzes information as a factor shaping economic behaviour under conditions of digitalization and media convergence. The starting point is the assumption that in the contemporary economy information no longer serves only as a tool supporting decision-making, but increasingly becomes a direct stimulus, determinant and modelling factor of decisions. The text discusses information as a market good, its economic status, its relationship to public goods, the problem of information asymmetry and the consequences of unequal access to information. It then presents the role of the human being in the decision-making process from the perspective of behavioral economics, institutional economics and the theory of bounded rationality. Particular attention is paid to the influence of media, emotions, reputation, agenda-setting mechanisms, the framing effect and disinformation on the decisions of economic actors. The article also identifies new directions in research on information, including risks resulting from the automatic generation of content by artificial intelligence and the emergence of synthetic data feedback loops. The conclusions emphasize the need for interdisciplinary research on information as a real causal factor in economic processes.
subject: Articles & Theoretical Studies
  topic: section
subject: information economics
  topic: keywords
subject: digitalization
  topic: keywords
subject: information asymmetry
  topic: keywords
subject: behavioral economics
  topic: keywords
subject: disinformation
  topic: keywords
subject: economic decisions
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: institutional economics
  topic: keywords
creator: Katarzyna Świerczyńska
creator: Waldemar Rydzak
creator: Jacek Trębecki
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 25
ending page: 39

Transformational Public Relations as a Communication Paradigm According to the Poznan School of Information Economics
type: item
description: This article presents transformational public relations (TPR) as a communication paradigm developed in the context of systemic transformation in Central and Eastern Europe and interpreted from the perspective of the Poznan School of Information Economics. TPR is presented not as a conventional tool of organizational reputation management, but as a social infrastructure of systemic change, serving to explain reforms, legitimize a new institutional order, integrate society and mediate between different groups of interests. The article discusses the origins of the concept, its functions, stages of development and two models: the foreign-imposed model and the home-grown, internalized model. Particular attention is paid to the three-level model of TPR, covering the macro, meso and micro levels, as well as to the relationship between TPR, the political economy of communication and econocentric public relations. The text argues that TPR makes it possible to analyze public relations as a mechanism for organizing the social understanding of economic processes, revealing structures of communicative power and building or eroding trust in institutions. The concept represents a Central and Eastern European contribution to global reflection on communication under conditions of systemic change.
subject: Articles & Theoretical Studies
  topic: section
subject: econocentric public relations
  topic: keywords
subject: political economy of communication
  topic: keywords
subject: Central and Eastern Europe
  topic: keywords
subject: public communication
  topic: keywords
subject: Poznan School of Information Economics
  topic: keywords
subject: transition public relations
  topic: keywords
creator: Waldemar Rydzak
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 7
ending page: 24

Policy Making and Visual Identity in the Promotion of Territorial Units
type: item
description: This article investigates the relationship between public policy, dominant political ideologies, and the visual communication of territorial units. It aims to explore how the neoliberal zeitgeist is reflected in the visual identities (logos and slogans) of Polish cities. The study seeks to answer whether these promotional signs prioritize universal, market-oriented values over the unique, local genius loci. The research is based on a comprehensive analysis of the entire population of 66 cities with poviat rights in Poland. A mixed-method approach was employed, combining a multifaceted content analysis with a semantic differential technique. The visual and textual layers of the promotional signs were systematically examined using three distinct taxonomies to ensure methodological triangulation and enhance the reliability of the findings. The analysis reveals the specific values and ideological assumptions embedded in the visual branding strategies of Polish cities. It identifies the prevalence of symbols associated with modernism, progress, and economic efficiency, often at the expense of historical and cultural heritage. The findings demonstrate how visual identity serves as a tool of public policy, reflecting a broader shift towards market-driven governance in local administration...
subject: Original Research Articles
  topic: section
subject: Zeitgeist
  topic: keywords
subject: place branding
  topic: keywords
subject: territorial marketing
  topic: keywords
subject: genius loci
  topic: keywords
subject: policy making
  topic: keywords
creator: Anna Adamus-Matuszyńska
creator: Piotr Dzik
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 75
ending page: 91

The Impact of Internal Communication on Marketing Effectiveness in Organizations
type: item
description: This article posits that a dysfunction in the internal flow of information inevitably leads to a gap between the adopted strategy and its market execution. This results in ineffective market communication in the areas of promotion, distribution, and physical evidence. Internal communication serves as the foundation of marketing’s operational efficiency, particularly in areas focused on intra-organizational processes. The study employs a decomposition of the 7P model into endogenous and exogenous elements, demonstrating that market (external) success is a direct derivative of effective information exchange within the organizational structure. Furthermore, the article discusses the role of the Revenue Operations (RevOps) concept and the negative impact of information silos on marketing-sales relations.
subject: Original Research Articles
  topic: section
subject: Internal communication
  topic: keywords
subject: Marketing effectiveness
  topic: keywords
subject: Revenue Operations (RevOps)
  topic: keywords
subject: Marketing Mix 7P
  topic: keywords
subject: Internal branding
  topic: keywords
subject: Market orientation
  topic: keywords
subject: Information silos
  topic: keywords
subject: Endogenous and exogenous factors,
  topic: keywords
creator: Wojciech Szymański
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 69
ending page: 74

Online activity of organizational employees in light of research (Poland; 2020 and 2022). Risks and challenges of social media activity
type: item
description: Around twenty years ago, the media landscape began to change. Social media platforms joined the press, radio, television, and internet, transforming the relationship between sender and receiver. The former content consumer was given the opportunity to become the creator of the message. This article presents the results of two editions of a study on employee online activity (Poland; 2020 and 2022). The study was conducted using the CAWI method on a group of Polish internet users. The survey questionnaire was distributed on the social media platforms LinkedIn and Facebook.
subject: Original Research Articles
  topic: section
subject: social media
  topic: keywords
subject: online activity
  topic: keywords
subject: image
  topic: keywords
subject: reputation
  topic: keywords
subject: crisis management
  topic: keywords
creator: Monika Kaczmarek Śliwińska
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 60
ending page: 68

Public Diplomacy by Korean Entities in Poland: Governmental and Corporate Actors, Soft Power, and Public Perception
type: item
description: Public diplomacy has become a central instrument of contemporary international communication, increasingly shaped by non-state actors such as corporations, cultural institutions, and educational organizations. The Republic of Korea (South Korea) represents a particularly instructive case, as its public diplomacy strategy combines coordinated governmental action with the global presence of powerful multinational enterprises and the worldwide popularity of Korean popular culture. This article examines South Korean public diplomacy activities in Poland, focusing on the role of governmental institutions and Korean businesses in shaping the country’s image among Polish publics. Drawing on the theoretical frameworks of soft power and new public diplomacy, the study employs quantitative survey data collected in Poland in 2024 (N = 901) to assess perceptions of Korea, its culture, economy, and international engagement. The findings indicate that Korean companies function as highly visible and effective public diplomacy actors, significantly enhancing Korea’s economic and technological reputation, while official governmental initiatives remain comparatively less recognized by the wider public. The article contributes to public relations and international communication scholarship by highlighting the growing importance of corporate diplomacy and market-based actors in state-led public diplomacy strategies, particularly in Central and Eastern Europe.
subject: Original Research Articles
  topic: section
subject: public diplomacy
  topic: keywords
subject: soft power
  topic: keywords
subject: corporate diplomacy
  topic: keywords
subject: South Korea
  topic: keywords
subject: international public relations
  topic: keywords
subject: Poland
  topic: keywords
creator: Jacek Barlik
creator: Maria Lisowska
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 43
ending page: 59

Constraints and Tool Aspirations in Internal Audit Information Work: Evidence from Polish and International Auditors
type: item
description: Professional standards position internal auditors as providers of both assurance and consulting services, yet the information required to deliver these services increasingly depends on access to analytical tools and organizational conditions that may constrain communication and analysis. Using survey data from 652 internal auditors (Poland: n=515; international sample: n=137), this study examines (a) perceived barriers to developing and using information-related competencies, (b) unmet needs for information tools, and (c) the types of tools auditors would like to use but do not. Barriers were measured as seven binary options (e.g., lack of access to tools, lack of experience, concerns about information misuse). Unmet tool needs were measured with a binary indicator and an open-ended question on specific tools. We include a single competence indicator as a contextual predictor: a composite score capturing self-assessed information processing and analysis competence (CIPS). Results show that lack of access to analytical software/tools and lack of experience/knowledge are the most frequently endorsed constraints.
subject: Original Research Articles
  topic: section
subject: internal audit
  topic: keywords
subject: information tools
  topic: keywords
subject: competence gaps
  topic: keywords
subject: barriers
  topic: keywords
subject: audit communication
  topic: keywords
creator: Waldemar Rydzak
creator: Joanna Przybylska
creator: Jacek Trębecki
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 34
ending page: 42

Corporate Image in the Era of Ultra-Fast Fashion: A Case Study of the Boohoo Brand Crisis
type: item
description: The article analyses the consequences of the phenomenon known as “ultra-fast fashion” focusing on its impact on corporate image and image crisis management, using the British brand Boohoo as an example. Ultra-fast fashion is a business model based on the rapid production and distribution of clothing, responding to changing trends and consumer needs. However, its growth is associated with numerous controversies, such as labour exploitation, low product quality, greenwashing, and negative environmental impacts. Consequently, brands in this sector are particularly vulnerable to image crises. The aim of the study was to analyse the causes, course, and effects of Boohoo’s 2020 image crisis resulting from its participation in the ultra-fast fashion phenomenon. The research method involved content analysis of the company’s website, social media, press releases, and press articles related to the specific case. Key allegations against Boohoo included unethical working conditions, wages below the minimum rate, lack of worker protection during the pandemic, and falsifying product origins. These accusations led to a drop in share value, boycotts from customers and influencers, and the termination of partnerships.
subject: Original Research Articles
  topic: section
subject: ultra-fast fashion
  topic: keywords
subject: corporate image
  topic: keywords
subject: crisis management
  topic: keywords
subject: ethics in fashion
  topic: keywords
subject: social responsibility
  topic: keywords
subject: sustainability
  topic: keywords
subject: Boohoo
  topic: keywords
creator: Anna Adamus-Matuszyńska
creator: Zuzanna Gmyrek
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 17
ending page: 33

Age Verification In The Digital Era: Tech-Neutral Options For Safety, Privacy, And Innovation
type: item
description: The increasing exposure of children to digital media environments has intensified policy debates on age verification as a mechanism of media governance. Within Europe and beyond, age verification is increasingly framed as a necessary condition for protecting minors from harmful content, exploitation, and inappropriate platform practices. At the same time, age verification introduces new challenges related to privacy, surveillance, concentration of power, and the normalization of identity checks in everyday media use. This article examines age verification not primarily as a technical solution, but as a regulatory and socio-political instrument embedded in digital media infrastructures. Drawing on media theory, political economy of platforms, and contemporary European regulatory debates, the article analyses the main age verification technologies, compares their implications for privacy and media power, and evaluates alternative regulatory options. It argues that age verification constitutes a new form of infrastructural media control that, if poorly governed, risks reinforcing platform dominance and weakening media literacy. The article concludes that effective digital media governance must remain technology-neutral, proportionate, and embedded within a broader framework that combines child protection, fundamental rights, and democratic oversight of media infrastructures.
subject: Original Research Articles
  topic: section
subject: age verification
  topic: keywords
subject: digital media governance
  topic: keywords
subject: children and media
  topic: keywords
subject: privacy
  topic: keywords
subject: platform power
  topic: keywords
subject: media regulation
  topic: keywords
creator: Antonios NESTORAS
creator: Krzysztof BULSKI
rights: Copyright (c) 2025 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 7
ending page: 16

Communication Competencies in Internal Auditing from a Process-Oriented Perspective: A Study of Polish and International Auditors
type: item
description: Communication is recognized by professional bodies as one of the key competencies of internal auditors; however, in empirical research it is most often treated as a homogeneous, declarative competence. The aim of this article is to analyze communication competencies in internal auditing from a process-oriented perspective encompassing three stages of the audit process: information acquisition, information processing and interpretation, and reporting and recommendation delivery. Based on survey data from two samples (Poland and an international sample), three indices were constructed: Communicative Information Acquisition (CIA), Communicative Information Processing & Sensemaking (CIPS), and Communicative Reporting/Recommendation Delivery (CRRD). The results indicate a relatively stable competency profile across the stages of the audit process, accompanied by a selective influence of context (country) and organizational role (managerial position). The declared overall importance of communication in the work of internal auditors, grounded in professional guidelines, is not significantly associated with the self-reported level of competencies at individual stages of the audit process. In contrast, self-assessed communication competence significantly explains variation in stage-specific competencies, particularly at the stages of information acquisition and reporting. The findings highlight the analytical usefulness of a process-oriented approach and the need to distinguish between normative orientation and perceived capacity for action.
subject: Original Research Articles
  topic: section
subject: communication competence
  topic: keywords
subject: internal audit
  topic: keywords
subject: process-oriented approach
  topic: keywords
subject: self-assessment
  topic: keywords
subject: information acquisition
  topic: keywords
creator: Waldemar Rydzak
creator: Joanna Przybylska
creator: Jacek Trębecki
rights: Copyright (c) 2024 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2024-12-15
publication date: 2024-12-15
starting page: 70
ending page: 82

Uputstvo autorima (Notes for the contributors)
type: item
description: no abstract
subject: Articles & Theoretical Studies
  topic: section
creator: Uputstva Autorima Notes To Contributors
rights: Copyright (c) 2026 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2020-11-24
publication date: 2020-11-24
starting page: 225
ending page: 226

Korporativna komunikacija
type: item
subject: Articles & Theoretical Studies
  topic: section
creator: Nino Ćorić
rights: Copyright (c) 2026 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2020-11-24
publication date: 2020-11-24
starting page: 221
ending page: 224

Život i smisao
type: item
subject: Articles & Theoretical Studies
  topic: section
creator: Zoran Jovović
rights: Copyright (c) 2026 Authors retain copyright and grant the journal a non-exclusive license to publish and distribute the work under a Creative Commons license as selected. Articles are published Open Access in accordance with the journal’s policies, allowing unrestricted access for readers worldwide. https://creativecommons.org/licenses/by/4.0
date: 2020-11-24
publication date: 2020-11-24
starting page: 217
ending page: 220