Vol. 4 No. 09 (2011): Media Dialogues / MEDIJSKI DIJALOZI časopis za istraživanje medija i društva

Table of Contents Digitalization of Media

• Dubravka Valić Nedeljković (Serbia) — Digitalization in Serbia Starts with Vojvodina 9
• Božidar Roca (Serbia) — Development of Communication Strategy for the Accession of Candidate Countries to EU 21
• Dejan Pralica (Serbia) — Media Digitization in Serbia: Case Study Radio 33
• Jelena Žugić; Milica Kovačević (Montenegro) — Effect of Digitization and Development of New Media on Consumer Behavior 47
• Sanja Bauk (Montenegro) — Face to Facebook: The Art or Case of Media Deregulation? 65
• Ana Martinoli (Serbia) — Convergence and Digitization of Media – New Roles for Audience and Media 71
• Mimo Drašković; Ivana Vorotović (Montenegro) — The Effects of Media Digitization 91
• Željko Rutović (Montenegro) — Digital Transition (The Paradigm of Cultural Change) 99
• Vladimir Vulić (Montenegro) — Social Media – A New World of Unpaid Media 115
• Deniz Ahmetagić; Milivoje Davidović (Serbia) — Digital Innovations and Television Advertising 133
• Nikša Grgurević (Montenegro) — Economic and Technical Aspects of the Digitization Process in Montenegro 145
• Mirko Sebić (Serbia) — Kittler’s Cultural Mathematics and Media Digitalization 153
• Marija Jović (Bosnia and Herzegovina) — Communication and the Digital Media 165

Media Concentration

• Veselin Drašković; Zorica Grego (Montenegro) — Neoliberal Paradoxes of Media Concentration 177
• Slobodan Lakić (Montenegro) — Media Control in the Function of Intellect Engineering 199
• Josip Čerina (Croatia) — Media Concentration in Croatia on the Example of Zadar Media Scene 225
• Radenko Šćekić (Montenegro) — Politics and the Media – from the Perspective of Media Integration 239
• Senka Šekularac-Ivošević; Nataša Milović (Montenegro) — Application of the Socially Responsible Marketing Concept in the Media Business in Terms of Contemporary Media Concentration 255
• Dragić Rabrenović (Montenegro) — New Media Monopoly – Consequences of Ownership Concentration 265

Copyright in Media

• Đorđe Obradović (Croatia) — Authors’ Discrimination According to the Law on Copyright and Related Rights of the Republic of Croatia 285
• Aleksandr Dorokhov; Ljudmila Maljarec (Ukraine) — Copyrights and Use of the Computer Software Accessible on the Internet 309
• Brankica Bojović (Montenegro) — Intellectual Property, Ownership and Translation – Reviewing Media 323

Children and Media

• Zlatko Miliša (Croatia) — When and How the Internet Becomes the Most Sophisticated Means to Manipulate? 331
• Srdjan Vukadinović (Montenegro) — (Non)Imposition of Cultural Models of Media Content for Children 361
• Vedada Baraković (Bosnia and Herzegovina) — New Media, Old Prejudices: YouTube and Roma Children 369
• Nataša Ružić (Montenegro) — The Media and Herostrates of the New Age 379
• Anita Jeličić; Marija Stanojević (Croatia) — Newspapers and Children of Public Figures: Exemplified in the Case of Večernji List and Jutarnji List 393
• Drago Martinović (Bosnia and Herzegovina); Meri Maretić; Josipa Caktaš (Croatia) — Media and Youth Communication Activity 409
• Andrijana Rabrenović (Montenegro) — The Effect of Advertising on Children 421
• Nikola Drašković Jelčić (Croatia); Dragan Radović (Montenegro) — Children on the Internet – Challenges, Opportunities and Threats 435
• Drago Martinović (Bosnia and Herzegovina) — A Role of the Mass Media in Children’s Free Time 455
• Bernadica Milićević (Bosnia and Herzegovina) — The Media Impact on Children 467
• Dijana Gupta (Bosnia and Herzegovina) — Media and Children – Makers of the Future 479
• Ivana Sivrić (Bosnia and Herzegovina) — Media Policy Relating to Children with Special Reference to the UN Convention on the Rights of the Child 489
• Zoran Bošković (Montenegro) — Effect of the Media on Children 499
• Marina Mikulić (Bosnia and Herzegovina) — Use and Impact of Media on Children of Secondary School Age 507

• Notes for the Contributors 521