Branding of Tourism – Theoretical Settings

Nužnost novog globalnog razvojnog modela IDEJE SAVREMENIH SVETSKIH EKONOMISTA)

Authors

  • Daniela Jurčić Filozofski fakultet, Sveučilište u Mostaru Author
  • Mijo Zidar Mostar Author

Keywords:

Tourism, PR, Promotion, Branding, Bosnia and Herzegovina

Abstract

<p>It is indisputable that Bosnia and Herzegovina has diverse tourism potential, but the fact is that this touristic region is insufficiently recognized (except for certain locations), incompleted and undefined. It means that we can speak of "emerging tourism" in which the main touristic offer is related to the sea, lakes, rivers and mountains. But, are these locations the only attractions in B&H? B&H is not just another new destination which approaching to the market, but it is certainly a destination which needs for repositioning and reaffirmation. Tourism in B&H needs urgent: promotion, branding and 185 MEDIJSKI DIJALOZI № 36, Vol. 13 public relations, which must be recognized as the most effective methods in promoting of tourism. The promotion of tourism in BiH would certainly contribute to the promotion of the entire country. Therefore, it is important to approach much more modern and ambitious to this business segment.</p>

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Published

2020-11-24

Issue

Vol. 13 No. 36 (2020): Media Dialogues / MEDIJSKI DIJALOZI časopis za istraživanje medija i društva

Section

Articles & Theoretical Studies

License

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How to Cite

Branding of Tourism – Theoretical Settings: Nužnost novog globalnog razvojnog modela IDEJE SAVREMENIH SVETSKIH EKONOMISTA). (2020). Media Dialogues, 13(36), 185-196. https://media-dialogues.com/index.php/ojs/article/view/109