The condition of the public relations industry in Poland. Changes and directions of development
Keywords:
public relations, internal communications, Poland, Covid-19Abstract
The article contains a description of the changes that have been taking place over the past few years in the Polish public relations industry, including factors related to COVID-19. The publication presents the methodology of construction and structure of the public relations industry condition index. The project was conducted in 2017, 2019 and 2021. The recent quantitative survey was conducted with a sample of 421 public relations professionals. This is one of the largest surveys conducted in the Polish communication market.
References
Barlik J., Hope E., Olędzki J., Wojcik K. (2022), Standards of Professional Public Relations, Warszawa.
Szuba P. (2022.), Crisis communication. Analysis of the public relations agency sector, Newsline.
Tworzydło D., Gawroński S., Szuba P., Życzyński N. (2021), Analysis of trends affecting the condition of the public relations sector in Poland, Sevilla.
Tworzydło D., Gawroński S., Nycz E. (2021), „Changes in the Journalist’s Profession Caused by the COVID-19 Pandemic in the Context of Relations with Representatives of the Public Relations Industry“, European Research Studies Journal, Vol. 0(2B), pp. 39-51.
Tworzydło D., Szuba P. (2022), „Sector of Public Relation Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic“, Marketing of Scientific and Research Institutions, Vol. 44, pp. 9-10.
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